From $2299

“Best new hybrid e-bike around. suitable for on and off-road use”
Electrified Review


28 mph
top speed

Electric Bike Company site identity

Up to 170
mile range


11.6 – 14 Ah
1250 watts


380 lbs
load capacity

MODEL R (Rugged Enduro)

The Model R sets itself apart with its true hybrid performance. On and Off-road abilities makes this electric bike the most versatile on the market. It’s simply fun and radical to ride.

Colorize, customize, accessorize and stylize till your heart’s content. Design yours to be truly unique. Expand your bike’s functionality with literally 1000s of combinations.



Bike Components


48V 11.6Ah (14Ah optional)
EBC approved and certified Lithium-Ion NMC Cells
(5 year warranty*)
* Please see warranty information

Battery charger

3.5 Amp super charger
with Smart charging technology, cooling fan,
aluminum cover & 3 prong charging port for safety


Tektro E-530 hydraulic disc brakes
with safety electrical motor disconnect wiring.

Brake Levers

Aluminum alloy comfort grip levers with motor cutoff switch

Brake Pad Material

Organic compound

Brake Rotors

180 mm Stainless steel (front and rear)


Stainless Steel for longevity

Crank Set

56T, 170 mm forged alloy, dual-sided aluminum bashguard

Drive Train

Direct or optional 7 speed


18T cog for medium to hilly terrain


Suspension fork with hydraulic lockout and preload adjustment,
turn lockout on at anytime while riding,
80 mm travel, 135 mm hub width, 9 mm quick release


Handstitched Leather
Aluminium secure ends for Non slip


Aluminum Crusier


Semi-integrated, 1-1/8" straight steerer tube


Non-slip sole & wide reinforced rubber foot
prevents slipping and sinking

LCD Screen

Multi level, compact, user friendly screen with UBS outlet


Front and Rear safety lights, controlled from LCD screen


1250W max output (10 year warranty)


Wellgo aluminium, integrated bearing pedals with comfort non slip rubber


Double walled, Aluminum 2″ Jetset Rims


Custom 300 x 300 x 100mm thick, high density foam,
back bumpers for support and comfort

Seat Post

30.4mm x 300mm, up to 350lbs
Optional Satori suspension (350lbs)
or Suntour suspension (350lbs)

Seat Post Clamp

Quick release


13-gauge stainless steel, black or silver


120 mm, adjustable from 0º-60º


Custom Electric Bike Company Rhinoceros 26" x 3", premium puncture resistant technology, rated for 50km/h


Thumb throttles for safety on every bike

Geometry & Sizing




699 mm




686 mm




646 mm




398 mm




696 mm




1220 mm




1940 mm

Recommended Rider Height

4’6″ – 6’8″

Max. weight

380 lbs

Bike weight with battery

56 lbs

Model R Reviews​

Customer Reviews

I ordered a custom model R in February 2021. I got my bike in 10 weeks. (Would’ve been 8 if the shippers hadn’t damaged the first one) There were a couple of issues along the way that were not the fault of EBC in any way. They went above and beyond (literally) in customer service multiple times and to make up for the long wait. Their team has blown me away. Everyone I’ve spoken to has been so helpful and patient! I’m so happy I chose to purchase an ebike from Electric Bike Company!! My bike is stunning and a blast to ride! Now if the weather will cooperate!!
theresa featherston
theresa F.
I truly love my new Model R E-Bike. I was excited to try an electric bike when my family visited my son in CA a few years ago - and I loved the experience. Much to my surprise my family gave me the gift of an e-bike of my choice for Christmas. I did a lot of research not knowing much about E Bikes, and decided to check out the Model R from Electric Bike Company. My experience with Bill Quinn of NJ sealed the deal. He was knowledge, personable, friendly, and he allowed me to test drive the bike. He remained in touch with me throughout the whole process, to be sure we were in the loop every step of the way. Love having the pedal assist as well as the throttle, especially for the hilly area I live in. I enjoyed getting some exercise, and did not need to over exert myself. And the bike is truly a beauty. I highly recommend this bike for anyone interested in an elevated and fun bike riding experience...and Bill Quinn is one to contact!
Karen Swanson
Karen S.
Great staff, mechanics, and service. Personable, and knowledgeable the customer support is extremely friendly and helpful. I give Electric Bike Company two thumbs up.
Hal Morris
Hal M.
I have been looking at various Bike companies and have decided to buy the Model C. I welcome the fact that this Link will help me fund it with a $25 rebate on my Purchase of the Model C. I am excited to get it.
Gary Horntvedt
Gary H.
My husband and I purchased Model R bikes and couldn't be happier with our decision. They are very well built and I really love my saddlebags! Great customer service as well!! A+
Jennifer griffith
Jennifer G.
We purchased two Model R's and we absolutely love them. We were a little hesitant spending money on a bike that would take 6-8 weeks to build, but really glad we did. The quality of the bike is so good and their customer support is everything I heard about and more. I wasn't the easiest customer to deal with and they were fantastic. We highly recommend EBC Bikes!
J Griffith
J G.
Just received my Model R. Like advertised it came complete and with a little effort straitening the handle bars and charging battery made it ready to ride.
Darrell Beaver
Darrell B.
Excited to be riding our electric bikes along the SoCal beaches. The buying process was fun and interactive and the staff extremely helpful throughout.
John Parker
John P.
I bought my wife a fully customized Model S. It’s an awesome bike with excellent quality. The staff at the shop is outstanding. We got to test ride almost every model until we found the perfect one. They were knowledgeable and patient.The bike is so smooth, fast, and very comfortable! She loves it!!!
bryan binney
bryan B.
Everything was great!!! - super helpful and loved that we could build the bike online their website and see it before purchasing.
Robin West
Robin W.
I purchased purchased the model S for my wonderful wife. I have owned one the early models of e-bikes form a competitor and I still love it. My wife loved her standard pedal beach cruiser and we road them often on the Newport and Huntington beaches. We are both very fit and I rarely used the electric power, but it sure was nice knowing I had it. Plus, I felt it was unfair to my lovely wife when she did not have the luxury of e-power.One day last October 2020, I saw a man riding an EBC model Y beach cruiser. I didn't know what it was until the man started telling me about his bike because I inquired. He was very proud of it and told me about all the features and where I could get one. I was hooked and immediately went to the ECB website for more info. The next day I was down at the Newport ECB store because I wanted to get one these e-bikes for my wife and surprise her on Christmas. Back in October, the build time for the bike I wanted (Model S) would take nearly 9 weeks with a delivery date just before Christmas. I put all the bells and whistles on it too. Custom white paint, pink painted rims, battery box and inner basket with silver trim. 7 speed gears, shock absorbing forks and seat post, brown leather seat, grips and brown white wall tires.On December 23rd, I got the call, "come get your bike." I drove to Newport to pick it up. I was wowed by its final outcome. It was lovely just like my wife and I couldn't wait to give it to her. I sneaked it home and put it by the tree on Christmas Eve. She too was wowed and could not believe what Santa had brought her. I could not of been more happy about the whole experience in creating this bike with the elves at EBC.It is now April 2021. We ride and have ridden regularly, but now we go for miles because we both have e-power. I cannot tell you how many times we have been stopped and asked about the bike. The ladies especially love the "Barbie" look the bike has with its pink accents on a white frame. We gladly share and tell people where and how to get one. I am a very happy customer because of this purchase and will buy another custom creation from The Electric Bike Company in the near future.Thank You for a Wonderful Bike,Raymond Soto
Raymond Soto
Raymond S.
My husband and I bought ebikes last Christmas, best ever! We ride our bikes every day as much as possible. And where from 30-50 miles a day. That’s how much we love them. We get people asking and staring at our bikes with compliments all the time. Only thing I wish we could buy is womens and men’s tshirts to advertise for the company. Something to think about! Love them!
Brenda Bohling
Brenda B.
Love my new bike!! Fast beautiful and easy to ride. Wish the video tutorials were easier to find. There was no “how to” link or manual. Easy enough to find.
This is 450 mile review. I got the Model S from a dealer in Florida. This is my 2nd E Bike. This bike is everything that it says and more. Very durable and strong. I am 6' 1" 260 lbs, no problems with this bike. My other E bike is junk as far as durability. I highly recommend the Electric Bike com for your next Bike. Its a little more money but worth it.John SLeesburg, Fl.
John Schubert
John S.
What an amazing experience!! I had been researching E-bikes for about a year and a half before pulling the trigger. I can’t tell you how happy I am I chose EBC. I was going to order online but thought I would call and see if there was any benefit order from the store. Well instead of a 4-6week wait after ordering it was a week and a half. Ordered on a Saturday got it the following Tuesday. The showroom is clean and the team members are incredibly helpful and actually seem like they enjoy their work. Garrett helped me. Granted I knew what I wanted and was done with my order in about 3 minutes. Garrett was shocked and said “ I am going to build your bike myself. Thank you for being patient with us today.” (They only had the one actual sales person that day as two had called out sick) sweet. Fast forward to a day before I get my bike. I was like maybe I can use the shipping $199 on accessories or something if I can get it. Talk to someone and she says you are not paying shipping it will be ready tomorrow. Okay that is strange I know I paid shipping. Get home and get the mail and there is a check from EBC for $199. So they had already caught the mistake. COMPANIES DONT DO THAT!!. Got the bike it is awesome. Wife wants one now so will probably be getting another one soon. Thank you all at the Newport Showroom for and awesome and truly enjoyable experience!!
chris keener
chris K.
What a great bike company we own three of their bikes and love them. I would hope everybody gives them a look to see the amazing bikes that they build
Bill Weichert
Bill W.
Did research for 6 mos before pulling the trigger on a model R. Best e-bike for the money by far. See Blake at the HB showroon.GD
Gary Doone
Gary D.
I just ordered my model s and I was very impressed by the customer service provided by ebc. The reps answered all of my questions and ordering was super easy and straight forward. I can’t wait to get my bike fully assembled in the mail. Highly recommend!
Christin Tombolini
Christin T.
I can say enough how these are the best electric bikes out there and it’s not even close!
We had a tremendous experience in ordering our electric bikes from EBC. First, they do not disappoint in the quality and customer service. The bikes also come out together and the only adjustment was to the handlebars. Very ease of use and ready to roll. I’ve never been more pleased with a purchase and the follow up care we have received. I’ve been recommending EBC to anyone interested. Truly quality bikes and service. Happy in Oregon!!
Tiki42 Travels
Tiki42 T.
Wow! I’m so impressed with the whole experience from ordering to receiving and riding my ebike.Love my model R.! Takes me places I haven’t been able to go before.Thank you team EBC!
Rochelle Broach
Rochelle B.
I love my ebike from EBC. I have Model S custom color and I get compliments every time I take it out. I hardly ever use my car anymore and ride my ebike everywhere. I love that the battery is so discreet you can hardly tell it’s an ebike. Also the range is unbelievable. I’ll ride all day and not run out of juice. This has been such a beautiful addition to my life. It is so nice to get outside as often as I do now and it makes every errand so fun!
Aubrey Pond
Aubrey P.
I am so excited to have my own EBC bike. It is easy to ride and very peppy when using the throttle. But the pedal assist is what I need the most..especially when going uphill! I look forward to many years enjoying my EBC bike here in Texas!
Janie Sedlak
Janie S.
My wife and I each purchased bikes from EBC. My wife has a model S and mine is a model X. They both have exceeded our expectations. Super fun to ride. Easy to maintain. We love them!!!
Mario Fiorentino
Mario F.
I recently placed an order for my bike and I could not have been happier with the wonderful customer service I received from Kirsten. She was very knowledgeable of the various products offered and patiently answered my list of questions. My sister had spoken to her previously regarding her bike and had the same positive experience with Kirsten. Kudos to EBC’s staff!
Linda Aguilera
Linda A.
After renting an ebike on vacation in the state of Florida. We came home and I searched and created a spreadsheet of nearly 25 ebike manufacturers. I decided on The Electric Bike Company (EBC) for several reason, power, drive distance, appearance and responsiveness to my emails and phone calls. I found the EBC had so many solid reviews as well as a great reputation. An added bonus is the bikes are made in the US. I added a few items to my original purchase and this was handled with ease and they were great to consult with over the phone. As the weather starts to warm up in Wisconsin, I cannot wait to receive our new bikes in a few short weeks. Stay tuned!
Bob Van Beek
Bob Van B.
I picked up the Model R last week and I can say the quality of this bike is very good for the price. I had to wait a bit for some part shortages to arrive and understand how that happens. Customer service has been excellent as well and they were very fair working with me through the delays.
Steve Merchant
Steve M.
Love my electric bike! It came quickly and was easy to get up and running. It looks great and the basket is perfect for transporting things including our pup! Perfect for getting around our small town beach town.
My wife designed her own custom bike and the process with accessoires was very easy to do. Bike was delivered 5 weeks ahead of the estimated delivery date. Assembly was very easy and straightforward. A youtube link was sent with directions and assembly took about 20 minutes. Bike preforms as desired and my wife is now riding all over the island with a big smile on her face!
william langham
william L.
Bought Model C and my wife the model S. We have been thoroughly enjoying our bike rides together now that we are both retired. They have more than enough power to get over any hill and we rarely go to level 5 for more speed. The ride is smooth and it has a feel of a very well built bike. Went on a 32 mile ride yesterday pedaling on level 2 most of the way and still had plenty of battery power left. Been seeing more electric bikes on the bike paths here but we believe we get more compliments on the looks than any other bike. We are more than satisfied with our purchase!
David Lee
David L.
I love love love my new bike. Paul was absolutely amazing and helpful. Couldn't be happier 💛
Amanda Navarro
Amanda N.
My Electric Bike Company model Y ebike has changed my life. I can ride into town to do a few errands, enjoy the local scenery, get exercise and fresh air - all easily accomplished in our hilly environment. I used to look at those hills with despair and then get in my car. Now I just head to my bike and off I go. My dealer in New Jersey, Bill Quinn, was terrific. He taught me how to use the bike, made sure it was in perfect working order, and drove over 50 miles to deliver it to my door. Great guy, great service! I recommend this ebike to any ‘senior’ who remembers the joy of riding a bike back in the day. It’s still just as much fun, only easier. Excellent choice.
Susan McClelland
Susan M.
I LOVE my model R from Electric Bike Company! It makes riding fun again at almost 65 years old, lol. I ordered mine in Calypso Blue and she is a stunner!Working with the guys at the shop was a pleasure and I couldn't be happier. Buy yours now!
Leslie Cooper
Leslie C.
These bikes are great. My wife and I got two Model Ys. As novices to e-bikes, they're very smooth and easy to ride. They're also incredibly good looking. We love them!
Matt Harutunian
Matt H.
I can’t say enough about the fun we’re having on our Electric Bike Co bikes. There’s no place we can’t go. And our dogs love the carriers!
Debbie Bernier
Debbie B.
Love my model C bike from the Electric Bike Company. Much sturdier then anticipated. Looks great. Rides even better
Philippe Desplat
Philippe D.
When my wife’s Electric Bike Company Bike arrived, I was so disappointed. Why, because it was so much better than the bike I purchased from another CA bike vendor. I’m considering selling mine so I can buy one from Electric Bike Co. They use current technology and top tier parts. Buy one!
I am absolutely loving my peddle assistant bike with the 7 gears. Living in socal we have amazing weather and even better bike trails. I love riding my bike to and from the beach. We are even looking at getting my daughter one of her own.
Christina Wagner
Christina W.
UPDATE:The sales director called me the next day and addressed all my concerns. I was given the option to still get a new bike or get a refund and I decided to receive the new bike. The delivery of the new bike was very quick (I spoke to him on Friday and got the bike on Monday!). I'm happy with the bike that I received and looking forward to using it.I understand that mistakes can happen and I'm very appreciative of the steps taken by EBC to resolve them.---------------------------------------------------------------------------------------------------------------------Delivery of the bike was quick for a custom bike. After unpacking the bike, I realized there were dents to the bike and the front basket was smashed in and paint was chipping. The bike was damaged during shipping, which I get. Things like this happen when its being shipped but there were no dents to the packaging to indicate it might have been damaged. Also, I'd paid extra to have shimmer in parts of bike which was not done. The power cord to the bike was also not included. Anyways, customer service says they will ship me a new bike and I will return the damaged one. None of this was an issue at all. While unpacking the bike, we ripped apart the box. So they need to find someone to come and package this damaged bike, which they're having trouble finding. I live in the Denver metro area, so I'm not sure why they are having trouble finding someone. It's not easy to package a bike where the box has been ripped apart. What was an issue is the supervisor goes on tell me that is very easy to package a bike and to just put some rope around it. Like what? You think I just have rope lying around my house? Also, she couldn't suggest shipping the box to me before asking me to package a ripped box. The lady was absolutely rude and was talking over me the entire conversation and acting like they are doing me a favor. I'll fully admit - I'm not good at packing big large items in ripped up boxes. NOT MY JOB. I'm paying you over 3k for a bike and this is how you treat your customers? Absolutely horrible experience and because of this I do not want a bike from this company. I've asked to get a refund back instead of a new bike. I have friends and family looking for electric bikes and because of this horrid experience I will most definitely not be recommending this company. I don't leave long negative reviews but it was the worst experience I've had as a customer.
Kinnari Welty
Kinnari W.
I ordered my electric bike on February 6th and it arrives today, March 29th at 12noon. I was able to easily get it out of the box and within 30 minutes I was off on a bike ride. The bike is utterly amazing and so well made. Thank you electric bike company!
Sarah Hasselkus
Sarah H.
Got my Model R a few months ago. I'm 6'3" and 280 lbs and this bike fits me just right. Lots of power for going up hills and with the upgraded 14Ah battery, I have plenty of range to get me where I want to go and back. Furthest ride so far has been about 28 miles from Laguna Niguel Regional Park to Cooks Corner. I tried riding my cousins' Murf, but it was very uncomfortable for me. Also, the Murf does not have optional gears so the peddling is too fast over about 18 miles per hour (meaning it's throttle only after 18 mph). Love my EBK Model R so far!
Joe G
Joe G
We received our bikes this week and we could not be happier. Our first ride was a great success and can't wait to get out again soon. My custom colors are beautiful and I know I will be the envy of all my neighbors.
Marie Taylor
Marie T.
Absolutely Amazing ExperienceThe Electric Bike Company is truly a customer driven operation, they just make it so easy to get, in my opinion one of the Best in Class E-bikes in the market place today. I couldn't be happier with my Model R, its truly just "fun" to ride & explore the bike paths. Seriously, I wish I owned this bike years ago .....Thank you to all the Team at EBC for a great experience & a great ride :o)
Greg Huber
Greg H.
Thank you Bella and Blake for the great experience we had with both of you , in helping us build our electric bikes. It was lots of fun working with you both . We look forward to many great bike rides with our new bikes from EBC. Thanks again Freddie & Rosanna Martinez.
Jessica Palacios
Jessica P.
I absolutely LOVE MY Model Y! It is an amazingly smooth ride, this isn’t insignificant as I had major spine surgery less than 6months ago. We own Radwagons as well and though everyone tries, there is no way I am switching even for the day. The quality of this bicycle is worth every penny. I could not be happier!
amy montgomery
amy M.
I received my new e bike a few days ago.The packaging was easy to remove and the bike was very well protected.It rides great, easy to operate and lost of fun.I have already taken two ten mile rides using power assist, so I can get some exercise.I had a few question and e mail e bike and they responded quickly with a lot of help.The service is great.I love my bike I am glad I got it.Lloyd
Lloyd Rittiner
Lloyd R.
I have over 4K miles on my bike and it’s still going strong! The company has been very responsive with any questions I’ve had. I love my bike fro EBC!
Chris Clarke
Chris C.
Beautiful bikes, built to perfection. Amazing customer service. I am telling all my friends and family to get one!
Tee Dee
Tee D.


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