From $2199

“Best new hybrid e-bike around. suitable for on and off-road use”
Electrified Review


28 mph
top speed

Electric Bike Company site identity

Up to 120
mile range


11.6 – 14 Ah
1250 watts


380 lbs
load capacity

MODEL R (Rugged Enduro)

The Model R sets itself apart with its true hybrid performance. On and Off-road abilities makes this electric bike the most versatile on the market. It’s simply fun and radical to ride.

Colorize, customize, accessorize and stylize till your heart’s content. Design yours to be truly unique. Expand your bike’s functionality with literally 1000s of combinations.



Bike Components


48V 11.6Ah (14Ah optional)
Lithium-Ion Samsung Cell (5 year warranty*)
* Please see warranty information

Battery charger

3.5 Amp super charger
with Smart charging technology, cooling fan,
aluminum cover & 3 prong charging port for safety


Tektro E-530 hydraulic disc brakes
with safety electrical motor disconnect wiring.

Brake Levers

Aluminum alloy comfort grip levers with motor cutoff switch

Brake Pad Material

Organic compound

Brake Rotors

180 mm Stainless steel (front and rear)


Stainless Steel for longevity

Crank Set

56T, 170 mm forged alloy, dual-sided aluminum bashguard

Drive Train

Direct or optional 7 speed


18T cog for medium to hilly terrain


Suspension fork with hydraulic lockout and preload adjustment,
turn lockout on at anytime while riding,
80 mm travel, 135 mm hub width, 9 mm quick release


Handstitched Leather
Aluminium secure ends for Non slip


Aluminum Crusier


Semi-integrated, 1-1/8" straight steerer tube

LCD Screen

Multi level, compact, user friendly screen with UBS outlet


Front and Rear safety lights, controlled from LCD screen


1250W max output (10 year warranty)




Double walled, Aluminum 2″ Jetset Rims


Custom 300 x 300 x 100mm thick, high density foam,
back bumpers for support and comfort

Seat Post

30.4mm x 300mm, up to 350lbs
Optional Satori suspension (170lbs) or Suntour suspension (350lbs)

Seat Post Clamp

Quick release


13-gauge stainless steel, black or silver


120 mm, adjustable from 0º-60º


Custom Electric Bike Company Rhinoceros 26" x 3", premium puncture resistant technology, rated for 50km/h


Thumb throttles for safety on every bike

Geometry & Sizing




699 mm




686 mm




646 mm




398 mm




696 mm




1220 mm




1940 mm

Recommended Rider Height

4’6″ – 6’8″

Max. weight

380 lbs

Bike weight with battery

56 lbs

Model R Reviews​

Customer Reviews

We are extremely happy with our EBC bikes and the EBC company. Since we are first time electric bike shoppers and due to our income, We did a lot of researching And comparison in the electric bike market.We Chose EBC for the high-quality at a great value and the best Battery and motor warranty as well as unbelievable customer service. Blake, Shannon and Noah, At the Huntington Beach show room, Spend a lot of time with us explaining the quality of their product as well as helping us design and color coordinate our bikes, As well as letting Judy and I and anyone who visits the Huntington Beach show room ride down the river bed a couple of miles to test ride any of their bikes. All in all due to their quality, comfort, warranties and service Judy and I will be enjoying their bikes for a long time ...❤️ Disneyland cast members Greg and Judy ❤️
Greg Galindo
Greg G.
Ordered 2 Model X's over the phone on 1/5 and received them as ordered in Florida on Monday 2/8. We ordered the bikes based on the excellent online reviews / road tests without ever seeing or riding one.When we received the bikes we were not disappointed, these things are amazing and they exceeded our expectations!I highly recommend getting one if you want a bike that does not look an electric bike, you want something custom, and don't want to spend a small fortune.Worth the wait!
David Levin
David L.
In use Spring, Summer, and Fall of 2020, I could not be happier with these eye-catching, thoughtfully crafted bikes. Wiring and cables are neatly tucked away giving the the mechanical components a clean look and feel. The step-thru design adds stability when stopped and is very helpful with these 50+ pound bikes. We had the bikes built with added suspension to both our seats and front forks, making for a sturdy comfortable ride. Disc brakes will stop on a dime- and give you nine cents change. As for power, we live in the hill-towns of western New York, and wasn't sure if we could climb some of the hills around us. Not only did these bikes power us up the hills, the battery wasn't drained while doing so. I'm guesstimating battery life of about 40-50 miles per charge, again keeping in mind our hills and landscape, while using peddle assist. I dreaded changing a flat on the rear tire, but the helpful YouTube videos put out by EBC walked me thru the process.My experience has shown me that EBC is a team effort off truly caring individuals. These bikes are an investment, no doubt. I am so glad I purchased using Electric Bike Company.Enjoy-
Rob Spring
Rob S.
Purchased a bike on Jan 20th. Expecting it by March 17th and EBC has been providing fantastic support! Can wait to get it!!
CarolLee Lilly
CarolLee L.
We purchased two ebikes from the Newport store. The staff was very friendly and answered all of our questions. We can’t wait to pick up our bikes and enjoy them!
Rosa Vasquez
Rosa V.
We love our EBikes! Did a lot of homework before purchasing and very pleased with working with the Electric Bike Company! Exercise made easy and fun for a couple of seniors 🙂
Debbie Schultz
Debbie S.
We Love our EBikes ! Did a lot of homework before purchasing and very pleased with working with the Electric Bike Company ! Exercise made easy and fun for a couple senior citizens !
Debster S
Debster S
Amazing experience from our selection process to the seamless delivery to the first ride down Anna Maria Island! The throttle gave me confidence on the narrow bridge lanes and with pedal assist off I got an amazing workout! The seat is uber comfy and the brake system is unparalleled for precise braking in urgent situations. Love it 100%!
Cait Kelly
Cait K.
I wanted to give a two thumbs up to The Electric Bike Co in Newport Beach and Shannon in particular.I was about to buy an inferior bike from one of their competitors for my wife and contacted Shannon to learn more about their bike. Long story short I purchased a model Y for my wife and we couldn’t be happier. Not only is the bike head and shoulders better than what we were considering from their competitor but the warranty on the bike, battery and motor are phenomenal.Thanks again for the great bike and service. Walter Reece.
TeamQuest Staffing
TeamQuest S.
My husband and I had an amazing experience ordering my bike at The Electric Bike Co.Shannon was so helpful and friendly. We know we are getting the best bike for our money, as we did a lot of research and I got the most beautiful beach cruiser on the road. I love it!! My friends are so jealous!!Now I can finally keep up with my husband on his street bike.
Wendy Senour
Wendy S.
Proud 1 week owner of a Model R. Customer service has been exceptional but most all...this bike is F......FUN!!! Thoroughly impressed with the quality parts and thoughtful design and apparently so are others...this bike turns heads! Can't wait to for many adventures to come!
Srfctyblnd HB
Srfctyblnd H.
We purchased 2 Model R’s and absolutely LOVE them. Its opened up a whole new opportunity for us to get about in our many bike paths and trails. The quality of these bikes is unparalleled and we would without any reservations, recommend them to anyone!
Barbara Boda
Barbara B.
Bought 2 Model R’s this fall. Met all of our expectations and more. Got the lager battery, well worth it. Took it on a one month RV trip and was a perfect companion. I would also recommend the basket and rear rack.
Jack Rose
Jack R.
We looked at so many Electric Bikes and by far this company was the most helpful. I completely recommend you go and rent an e-bike from them before purchasing. They have several kinds to choose from and you need one that’s a good fit for you. Their bikes are made here, not in China and have a good warranty. The staff is very helpful and will guide you through the whole process. There’s no doubt they are the best! It’s an investment and you won’t be disappointed. We bought two R’s and love them ❤️
Maria Dicken
Maria D.
Awesome beach cruiser!! I did a lot of research before choosing an electric bike. I watched YouTube reviews and settled on The Electric Bike Company. The parts they use are high quality and the customer support has a quick response time and is very helpful. I highly recommend using them. I’m going to buy the suspension seat post next. I purchased the model Y. The only thing I wish I had been recommended was the suspension forks as an upgrade which would have made the ride even smoother. So that’s my recommendation. Hope you enjoy yours as much as I do!
Amy Dunn
Amy D.
This is the best bike I ever had. I moved from Maui to Arizona in 2014 with my mountain bike so hilly here it was hard getting back home. Once I got this beautiful E=Bike my hole world of biking chanced and I was back riding a bike again. I ride it 10.5 mile one way to the pickleball courts at the north in of town (DSP) a lot of hills to get there and back. It gets me there with no issues it is wonderful. I have put over 250 miles on it in a few months. I got two one for myself and one for my wife as well. I made a mistake she is only 5'2" and hers is a walk through both C models, it is to tall for her it only has 50 miles and she will not ride it anymore she is to afraid to ride it. Trying to work a deal out with EBC for an exchange no luck yet. She needs the mini just a heads up for anyone wanting for a shorter person other then that these are wonderful bikes you will Love.Denis
Denis Lavoie
Denis L.
What a joy it has been riding our EBC Bikes. My wife and I ordered last summer and received them in October. We didn’t get to enjoy them long as the Michigan winters are long. But it is amazing how fun these bikes are. The quality is beyond exceptional. I ordered the Model C and my wife ordered the Model S. We have been stopped many times by people wondering what kind of bikes these are. Our bikes are very powerful, with a long battery life, with a beautiful industrial looking design. I recommend to anyone looking for a high quality bike that is incredibly fun. You do get what you pay for. While not outrageously expensive, they are little pricier than some other bikes - especially when you add in options. Once you get your bike(s) and ride them, you know you have an exceptional, fun ride.
Dan Millar
Dan M.
Love my bike. Much higher quality then the other ones you can get in this price range. Took longer to receive... but it was worth it for the quality and customizations.
Kristina Quick
Kristina Q.
My husband and I went to test ride these bikes. They are awesome to ride! Super comfortable and easy to use. They can paint them any color you want, in any color combo you can dream off, but there recommeded colors are pretty great as well! The only hesitation we had was how heavy the bikes were and we'd need to get an e-bike rated bike trailer to transport 2 of them. This was our first experience trying e-bikes and I think we're hooked!
Kimara Solomon
Kimara S.
I purchased my wife's bike from Electric Bike recently. She loves the bike and is planning to purchase another one for her mother.
allen passaquindici
allen P.
I'm crazy about my new Ebike. She's beautiful, dependable and a joy to ride. I'm so glad I picked your company for my purchase. Helpful staff, goes the extra mile. Thank you!
Rhonda Marin Ruff
Rhonda Marin R.
My Wife and I bought our bikes 4 months ago. They are the most comfortable bikes we’ve ever owned. Blake, Kristen and the rest of the staff at EBC are the best. The customer support is the awesome even after you leave with your bikes
Matt's Lovelace
Matt's L.
We are loving our electric company bikes! At our age (mid 70s and early 80s) it helps to know hills will not stop us, and the throttle to get started is smooth!
Linda Nelson
Linda N.
Pretty fun ride. I've been riding my Model R almost every day for the last 3 weeks since I got it. It has nice power, still need to pedal for hills (but it feels like you are pedaling on flat surface with the motor assist). Get lots of compliments, bike looks great, feels great overall. Battery does run out pretty quick if you live in a hilly area or are blasting around on level 5 like I do (about 20 miles or so with the 14 Ah). Speed is great, constantly going up hills at 20 mph+ which is crazy when you go past someone struggling with 21+ gears to go up the same hill. Brakes feel and work GREAT!! Pulls my baby around in bike trailer with ease! I would buy again for sure!
Damien Micallef
Damien M.
I bought the Model S and love the bike. I have ridden it for 50 hours and 600 miles. It allows me to exercise and have fun simultaneously. I ride it at a low pedal assist number to get the exercise along the Huntington Beach Bike path daily. With the winds I need the pedal assist for the headwinds on the return trip. I go about 24 miles daily from Huntington Beach to Newport Beach. Great for me mentally and physically. I highly recommend the electric bike company Model S. I bought the step through model because I have a bad hip and that works out great.
Ira Poltorak
Ira P.
Extremely happy with the fast build, customer service and quality of the bike. I generally don't write reviews but want to let people know that they bend over backwards to help their customers. The bike is awesome!!! Thank you!
K Schwandt
K S.
We are amazed with these bike. As first time purchasers we were a little anxious about our purchase. Electric Bike Company exceeded all are expectations. First, ordering our custom bikes on their website was easy, even for an old man! Second, the way they are shipped is amazing. They arrived in Georgia with no damage and within minutes we had them both ready to ride. Finally, we are so glad we purchased these electric bikes. My wife and I can ride bikes again without worrying about hills or getting tired. They also look like "real" bikes. Already getting positive comments about them in our retirement community. I definitely would recommend Electric Bike Company to anyone that expects good a quality built bike with an exceptional ride.
J D Shoemaker
J D S.
Great bikes. High quality and a blast to ride!
Brad Haney
Brad H.
Went to the shop to pick out my bike and color scheme. Staff is very friendly and super helpful. So many options and colors to choose from to make that bike yours. Can’t wait to get mine
...they stand behind their product...corrected my concerns...over 2000 miles on bike...Sean....Thank you...I'll send you everybody that asks..✌
Mike Zimmerman
Mike Z.
This is my second Ebike. We sold our first ones to purchase the Y from Electric Bike Company. It far exceeded my expectations. I love it!!!!
Josie Snijdewind
Josie S.
Just purchased our first electric bike. Enjoying the ride very much. Makes going into the FL winds easier. Looking forward to the PA hills this Summer.
Charles Stambaugh
Charles S.
All around great experience. We researched eBikes for months. We compared all the big name brands of traditional bikes (very expensive) and the multitude of on-line eBike options. After hundreds of articles and reviews, we decided on the Electric Bike Company Model "R." The order process was clear and downright fun. The pricing was competitive, especially given the fact they are designed and assembled in Newport Beach (extremely high end community). The bike arrived and was ready to ride in minutes. The bike is truly beautiful. It looks like a work of art and the fit and finish seem very nice.
In doing research before purchasing an electric bike the Electric Bike Company appealed to me. They are assembled in the USA with quality parts. The attention to detail, stainless steel nuts, bolts and washer to prevent rust, demonstrated that their design and build would yield a product that would last. If you are looking at an eBike pay careful attention to the brakes. EBC uses disc brakes and they are hydraulic similar to those on motor cycles. These provide excellent control and stopping ability, a requirement I feel for a powered bike. The bikes comes assembled, tested and ready to ride. My Model C (Classic) has a fantastic suspension package that delivers a smooth ride. I think my eBike is beautiful!
Michael Neeley
Michael N.
Wow! What an awesome bike, well made, stylish and customizable! Powerful, fun and oh so classy!
stephanie cisneros
stephanie C.
After test riding two Electric Bike Company ebikes at our local bicycle store, we fell in love with the product. My wife received her model Y just before Christmas and loves the bike. Her quote, “Riding a bicycle is fun again”. I’m still waiting for my model R, due to adding custom paint. We’re both looking forward to getting out on our new ebikes and experiencing the fun of riding. Electric Bike Company has built a quality product that will last us many years. We recommend you test ride one today. You’ll be hooked once you do. Thank you Electric Bike Company for offering such a fantastic product.
My boyfriend got his bike a couple months ago. It’s too big for me but i am so excited to get my model s soon. These are awesome bikes!!! Very well made and top of the line!
Jennifer Simmons
Jennifer S.
Model R...SWEET!
Eric Ericsson
Eric E.
Have owned one for 5 years or so and have 2192.8 miles on it, love it!
John Church
John C.
After researching different electric bikes I am very happy with my decision to go with EBC. Very solid construction, fully assembled.
Tess Schwegman
Tess S.
Electric Bike Company is THE BEST!! They were so patient answering out endless questions and wants for our bikes. Hubby and I love everything about them....they bring us so much joy and I wouldn't want to have bought them any where else. We felt like we were invited into an invested family- they absolutely stand by their product and its wonderful to see real craftsmanship and great business ethics.
Stacy Brooks
Stacy B.
Has a nice low step thru and comfy seat and handlebars. The very low step thru on the EBC was important to me as I’m 68 w hip replacement surgery and can’t lift my leg over a higher step very well. One time I had to unavoidably stop sideways on a hill, which I’ll never do again by the way, had I not been able to quickly jump away through the middle of the EBC as its 58 lb. weight tipped over, I’d of possibly broken my leg. Thus, no other brand works for me. Love riding it. Love the comfy seat and handlebars and stylish look as well.
Gina Booth
Gina B.
I love my Electric Bike! The battery in the basket is a great feature! The lights and alarm make it perfect to cruise to local shops safely while enjoying California weather!
OC Avenue
I just got my bike this week. It was just what they said: fully assembled with excellent packing. I just set the handle bars to where I liked them (ALL the tools I needed were included) and the seat to my height and I was ready to ride. It rides great! Good brakes for going down hill and plenty of power to get back up.
John Van Milligan
John Van M.
Been shopping for an electric bike for my wife for several months. She was not really interested in the technical specs of any bike but was more interested in comfort and a classic cruiser look for a good price. I found all of the technical points and her needs checked off in the Model Y.It is a beautiful bike especially with the battery hidden in the basket. The low step through was a must for my wife's bad knees and hips. The powerful motor and throttle control was able to get her moving from a stopped position even on hills. She felt safe with the disc brakes. All this with the comfort of a extra wide and plush seat and an upright position. I could have easily adjusted the height and angle of the nicely swept back handle bars, but she was comfortable with it as it came from the factory.What was more amazing, I was able order this bike online with the help of a chat person going through each of the customizable choices (many on this bike - suspension fork, fenders, colors even when ordering "stock" colors, tires, rear rack) as I completed the order. Even more, I was surprised to find out that if I picked up the bike from the factory, I could have the bike within 1 week of the order even during the parts shortages caused by the COVID 19 pandemic. Even though the bike was not ready exactly the date (5 days from ordering, which I really thought was unrealistic especially with the customization that I asked for), the bike was ready only several days beyond that. When it was ready, because they had other deliveries in my area, they brought the bike directly to my home for no extra charge.The bike is great but more than that, this company is a very customer service friendly company. I would be happy to do more business with them in the future.
Emmet Lee
Emmet L.
For Christmas, I purchased a Model Y for my wife who had a knee replacement in June. She loves it!!! While the knee is gaining strength daily, the bike helps with her ability, is easy to ride both in PAS and Throttle mode, but most important, the step through design help with her getting on and off the bile. So happy I went with an EBC Electric bike!
Bob Nowak
Bob N.
I got a Model S for my wife for Christmas. She loves it. She’s said it brings back that joy of bike riding she had as a kid. I’m ordering a Model R for myself on Friday.
Craig Brown
Craig B.
Went down to the showroom in Huntington Beach. Test Drove a couple different models and loved them both. They are definitely well made bikes. Just waiting now to save a little more money for my big purchase...
Wow! I’m so impressed with the whole experience from ordering to receiving and riding my R ebike.Thank you team EBC!
Rochelle Broach
Rochelle B.
I purchased the Model R for my wife and the Model C for myself. We love the bicycles, the quality is outstanding. Also, super impressed with the customer service from this company.
William Whitlatch
William W.


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